If you want more people to go on your bus tour, you need to promote your business where most people spend their time. In 2024, that place is social media. And with over 3 billion active monthly users worldwide, there’s no bigger platform than Facebook. Here are five tips to promote your bus tour on Facebook.
Use templates to make high-quality graphics
With millions of posts uploaded to Facebook every single day, it can be difficult to stand out. The best way to cut through the noise and promote your bus tour is to show your followers what they could see on your bus tour with some high-quality graphics.
Since you’re busy keeping a bus tour company moving, you probably don’t have time to design professional graphics from scratch. The best way to maintain quality without taking time out of your busy schedule is to use templates.
There are thousands of free social media post templates available online from websites like PosterMyWall. Simply choose the template that best fits your brand, customize the information using the easy drag-and-drop editor, and you’re ready to upload to Facebook. Templates are the best way to get professional-level social media designs without needing professional design skills.
Complete your profile
When someone sees your amazing Facebook content, they’re going to click on your profile to learn more. Make sure you complete your business Facebook profile, so people can find all the information they need to book one of your bus tours.
Here is the main information you should include in your bus tour’s Facebook business page:
- Choose the right profile picture.
- Select a category for your page.
- Make a short description with the services you offer.
- Write an engaging About section.
- Provide a link to your website and contact info.
- Add your hours of operation.
The more information that’s easily available, the more confident people will be in booking your tours. Think of your Facebook profile like your in-platform website. It’s the home base for all your Facebook marketing efforts!
Facebook also has a search feature that’s similar to regular search engines. It scans all the information on the site to provide users with the best information to match their query. When you complete your business profile, it gives Facebook more information to search, meaning your bus tour business shows up in more searches — which means more views!
Get more customer reviews
Modern consumers love to read reviews. In fact, an incredible 99.9% of customers read reviews before making a purchase, and 49% trust reviews as much as a personal recommendation from friends and family members! To say reviews are powerful is an understatement.
Facebook has a review feature built into the platform. Customers can leave reviews and testimonials for your business without ever leaving the site. Those reviews and testimonials show up on your profile whenever anyone clicks on your business. Make sure they’re good!
Having a lot of positive reviews is a great way to generate more business for your bus tour. Customers will see all the fun everyone has had over the years and want to enjoy it for themselves. Encourage your happy customers to leave reviews on Facebook to get your star rating up. Facebook reviews also show up in Google searches, so they’re very important.
Run some Facebook ads
One of the biggest frustrations of any type of social media marketing is that only your followers see your content organically, and growing your following can be a slow and tedious endeavor. However, there is a way to speed up your channel growth and visibility. And that’s with ads.
When you take out a Facebook ad, you pay the platform to promote your post to an audience demographic of your choice. You can easily get thousands of views in just a matter of days! And the best part is that you can choose what you want to spend, so you won’t break your marketing budget.
Turn on the “Book Now” button
All marketing efforts should guide users down the sales funnel to a final call to action (CTA). The CTA is the final push to get them to do what you want. In your case, it’s to book a tour. And Facebook wants to help with a Book Now button.
You can update your profile to include a big blue Book Now button right on your profile and ads. It’s an easy way for users to book a tour right from the Facebook platform.
You can either use the Facebook booking feature to accept reservations through Facebook or send customers to the booking page of your website when they click on the button. Either way, having a big blue CTA right on your page is a great way to encourage more people to book a tour with your company.
Get more people on your bus tour with Facebook
You want to help people see the world! But they need to see your Facebook business page first if they’re going to book a tour. Promote your bus tour on Facebook with professional templates, a completed business profile, plenty of customer reviews, a few Facebook ads, and a great Book Now CTA.
Facebook is the most popular social media platform in the world, and it can definitely help you get more business for your bus tour.
